Government Employment PPC Campaign

A government agency needed to recruit candidates for a jobs program. With two Google Ads display campaigns, we drove 300 qualified applicants to their employment portal.

Typical Recruitment Costs

According to the Society for Human Resource Management (SHRM), "the average cost per hire was nearly $4,700. But many employers estimate the total cost to hire a new employee can be three to four times the position's salary..."

And per, the average salary for the position we were tasked with filling is $36,900.

Our Cost Savings

It goes without saying but recruiting doesn't come cheap. With an ad spend of about $17k, we were able to drive 300 applicants. Assuming a conservative 2% hire rate, that's 6 hires at what typically would be a $28,200 cost. Subtracting the campaign costs, that's a savings of $11,200 compared to the average.

Why did they hire us?

This job was brought to us by one of our agency partners. Our two agencies have worked together for years on numerous web design and PPC projects which is why they decided to hire us for this campaign — one of their largest to date.

What did we do?

Geo-target Candidates

Target Users Interested in Job Category

Set Bidding Strategy

Install Google Tag Manager/Analytics

Link Conversions to Google Ads

Create PDF Results Report for Client

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